Skip to content

About Beacon

Beacon works out why AI chooses a rival, and tests the change that wins the decision back.

Founded
December 2025
Based in
Los Angeles, California
Founders
Jake Makler and Andrew Webb

Conversion optimization for the AI channel

Treating AI like SEO is not enough. A customer's path through AI is a digital journey, so we bring it the tactics of conversion rate optimization and web analytics.

Beacon's citation heat map of the plans section on spectrum.com's internet plans page. The header reads 153 of 211 claims on the page: ChatGPT 122 of 163, Gemini 2 of 3, Google AI Overviews 29 of 45. Green boxes mark passages AI reads for Spectrum, such as "No data caps, no contracts" at 8% and "Multiple streams, work from home and gaming" at 5%. Red boxes mark "add Advanced WiFi for $10/mo" at 2% and the $40 plan's "for 1 year" at 1%.
A Beacon citation heat map of spectrum.com's internet plans page, October 2026. Each box is a passage AI cites when people ask about home internet. Green means AI reads it for the brand, red against it, amber both ways. The number is that passage's share of the claims AI takes from the page.

Customer decisions now run through AI

The more complex a decision, the more of it now runs through AI: which bank, which car, which phone plan. A person asks an assistant like ChatGPT or Gemini, and the assistant narrows the field, compares the options and recommends one. Increasingly an AI agent takes the task, browses the sites and books.

AI decides from what it reads and what it can use. AI reads the brand's own website, its competitors' sites and third-party sites such as coverage, reviews and forums, even where they are outdated or wrong. When an agent cannot use a brand's tools, such as inventory, booking or pricing, it goes to a rival.

The decision happens before the visit, and when an agent decides, the visit may never come.

How Beacon works

  1. Find the biggest opportunities

    Beacon runs your customers' journeys through every AI.

  2. Research the fix with Bee

    Bee is Beacon's research agent. It reads the pages and claims behind an answer and works out why AI says it.

  3. Predict the impact

    The Multiverse simulates each fix before it ships. It replays the journeys against versions of a page and predicts which one wins.

  4. Run the playbook

    The playbook ranks every fix by impact and tracks each one after it ships.

How Beacon differs from AEO tools

Answer engine optimizationAgentic journey optimization
What it runsOne prompt, one answerThe whole multi-turn journey
What you getReportingImpact-driven recommendations
How it drives impactContent recommendationsSimulates each change before it ships
Who it servesSEOMarketing, digital, product, comms/legal
Gets you mentionedGets you chosen

The company

Jake MaklerCo-founder and CEO

Andrew WebbCo-founder, who leads engineering

Legal name
Beacon AI Technologies, Inc.
Founded
December 2025
Based in
Los Angeles, California
Industries
Financial services, automotive, telecom, consumer electronics, healthcare, retail and travel
Website
www.usebeacon.ai
Email
hello@usebeacon.ai

Questions about Beacon

What does Beacon do?

Beacon works out why AI chooses a rival, and tests the change that wins the decision back. It runs a brand's customer journeys through every AI, Bee works out why AI says what it says, the Multiverse predicts the impact of each fix before it ships, and the playbook tracks each fix after it ships.

Why treat AI like conversion optimization and not SEO?

SEO works on whether a page ranks. A customer's path through AI runs over several steps and ends in a decision, the way a visit to a website does. So Beacon treats it as a digital journey: it runs the journey through every AI, works out where and why AI chooses a rival, and tests the change before it ships, the way conversion rate optimization and web analytics work on a website.

What is a citation heat map?

A picture of one page with every passage AI cites boxed: green where AI reads it for the brand, red against it, amber both ways, and each passage's share of the claims AI takes from the page. It does for the pages AI reads what a click heat map does for a website.

Who is Beacon for?

The person accountable for outcomes from the AI channel, usually the chief marketing officer or chief digital officer. Beacon works with brands in financial services, automotive, telecom, consumer electronics, healthcare, retail and travel, where customers make complex or high-stakes decisions.

Who founded Beacon?

Jake Makler, co-founder and CEO, and Andrew Webb, co-founder, who leads engineering. Beacon was founded in December 2025 and is based in Los Angeles.

Is Beacon a fit for every brand?

No. Beacon is not a fit today for transactional ecommerce with little to research, for categories where buyers do not yet use AI to research, or for brands with no content of their own to change.

How is Beacon different from an AEO tool?

It does a different job. An AEO tool reports where you appear and recommends content. Beacon runs the whole journey, works out why AI chooses a rival, and simulates each change before it ships.

Why does Beacon run whole journeys instead of single prompts?

A prompt is one question and one answer. A journey is everything a buyer, or their agent, does to reach a decision, and each step depends on the ones before it. By the time the buyer asks which to choose, AI knows their situation and the rival it already suggested. The same request made cold gets a different result.

Why do AI agents matter if buyers still type questions?

The journey is the same either way. Today the buyer asks an assistant and acts on what it says; with an agent, the buyer hands over the acting too, and a brand the agent passes over never gets the visit. What AI believes about a brand decides both.

What is Bee?

Bee is Beacon's research agent. It reads the pages and claims behind an answer and works out why AI says it.

How does the Multiverse predict what AI will do?

It replays journeys Beacon has already run, including the pages AI went and read, swaps in the changed page and measures the difference. The result stays Predicted until the change ships; then the same journeys run on the live engines and the weekly reads show whether it held. That is also why it is not the same as pasting a page into a model, which will answer from the page it was handed.

What does Beacon need from our team?

Your team decides which changes ship and ships them with the tools it already has. Beacon ranks the changes and predicts their impact.

How is Beacon priced?

Beacon does not publish prices. Start with a free audit at usebeacon.ai, or write to sales@usebeacon.ai.

How do we start?

Start with a free audit at usebeacon.ai, or write to hello@usebeacon.ai.

Start with a free audit

Generalhello@usebeacon.aiSalessales@usebeacon.ai